US sportswear giant Nike has promoted Sandy Bodecker to the new position of vice president of Nike Global Design, overseeing all aspects of design for the Nike brand, from concept creation to retail presentation.

He will report to Nike brand president Charlie Denson.

Nike CEO Mark Parker said the creation of a global design role "is core to Nike and essential in realizing our full growth potential."

Bodecker has more than 25 years of Nike experience, most recently as vice president of Sport Culture, one of Nike's six core consumer categories.

Dermott Cleary, who is vice president of brand marketing for Sport Culture, will now lead the category.