Nike vice president and general manager of Asia Pacific Region, Gary DeStefano, on Friday announced that Eunan McLaughlin, former Nike vice president of sales for Europe, Middle East, and Africa (EMEA), will be promoted to vice president of global sales, effective immediately. McLaughlin joined Nike in 1998. In his new role, he will develop and implement a global strategy that positions, promotes and strengthens the Nike brand worldwide, overseeing a global sales force. Having held positions as vice president of sales for Nike Europe and Director of sales for Europe, McLaughlin also will focus on developing Nike's global sales force and ensuring consistent brand presentation at retail around the world.