Nike eyes Middle East

Nike eyes Middle East

 

Sportswear giant Nike has opened its first store in Abu Dhabi, taking its number of outlets in the United Arab Emirates to five.

The new 140sq m store in Abu Dhabi Mall will stock the US company’s latest ranges, including Nike football, running and training products.

These include the company’s Mercurial range, including the lightweight Mercurial Vapor football boot first worn by Brazilian star Ronaldo.

“We are aware of a huge demand for Nike in Abu Dhabi, and so the new store in Abu Dhabi Mall will be welcome news to residents,” said Abdul Wahid Al Ulama, executive vice chairman of Retailcorp World.

“We will be stocking all of the latest Nike ranges, and our store will offer something for all sports enthusiasts.”