Mike Egeck is the new CEO of Nikes Hurley division

Mike Egeck is the new CEO of Nike's Hurley division

Sporting goods giant Nike Inc has hired Michael Egeck, the former president of True Religion Brand Jeans, as the new CEO of its skateboarding and surfing division Hurley International LLC.

Egeck will begin his new role on 3 October, and will report directly to Roger Wyett, president of Nike Inc Affiliates.

Egeck brings nearly 30 years of experience to the role, most recently as president of True Religion Brand Jeans. Prior to that, he was at VF Corporation where he served as president of VF Contemporary Coalition and CEO for Seven for All Mankind.

Egeck also served as president of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck he has been president of The North Face Inc and GM of Columbia Sportswear.

"With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth," said Wyett.

"He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide."

Egeck's appointment follows an executive shuffle at Nike sparked by the retirement of Umbro president and CEO Jim Allaker in May. This saw Converse CEO Michael Spillane become CEO and president of Umbro, and Hurley CEO Jim Calhoun step into his shoes at Converse.