Levi Strauss and Nike have developed a limited-edition collection of Air Force 1 High and Air Force 1 Low sneakers

Levi Strauss and Nike have developed a limited-edition collection of Air Force 1 High and Air Force 1 Low sneakers

Nike is teaming up with jeans giant Levi Strauss & Co to offer consumers the chance to customise its footwear with Levi's fabrics and trims.

The move comes a month after the US jeans giant launched its own customisation platform using laser-powered technology.

The new 'Levi's By You' platform builds on the 'Nike By You' service, which for 20 years has let sneakerheads personalise their footwear, and expands on a collaboration between the two companies last year.

A line-up of Levi's fabrics and trims – including leather, denim, corduroy and Sherpa – is available to customise the Air Force 1 High, Air Force 1 Low, or Air Max 90 trainers at Nike.com/LevisByYou.

"Our 2018 Nike Jordan collaboration became a viral customisation hit, with people dyeing, bleaching and distressing the denim-clad Jordans. So customisation was top of mind when we got together with Nike again," says Jonathan Cheung, senior vice president of design innovation at Levi Strauss & Co.

"Nike by You feels like the perfect creative project – we worked with the Nike creative team to create a menu of ingredients. Two iconic brands, customised by you."

In addition, Levi Strauss and Nike have developed a limited-edition collection of Air Force 1 High and Air Force 1 Low sneakers in which both silhouettes are wrapped in authentic Levi's shrink-to-fit 501 mid-wash denim and feature Levi's Logo laser graphic print.

Last month Levi Strauss unveiled its own online customisation platform, Future Finish, where shoppers can customise denim using laser-powered technology developed through the firm's Project FLX initiative to digitise the design and development of denim finishing.

Currently only available in the US, Future Finish allows consumers to select a pair of Levi Strauss jeans – 501 Original and 502 Taper for men; 501 Short and 721 Skinny for women – in a lighter or darker denim wash, select from three different tints (midnight, black or rose), six patterns (natural worn, bandana, logo, camo or leopard), and add wear (rips or distressing).