Nina Ricci has announced the appointment of former Rochas designer Olivier Theyskens as artistic director for Nina Ricci Fashion.

The Puig Group-owned fashion house has signed up Theyskens following news that consumer goods giant Procter and Gamble announced that Rochas' ready-to-wear and accessories lines would cease from the end of October.

He will take on his new position from 1 November, with his first collection for Nina Ricci on show in March 2007 during the Paris fashion week.

The Puig group said it believes that this key appointment paves the way for Nina Ricci to become a leader in the luxury apparel and accessory market.