Fashion chain Noni B on Wednesday posted a 20 per cent jump in full-year net profit to US$1.1 million from US$916,000 in the year-ago period on the back of an 11 per cent climb in revenue to US$40.5m.

The company also revealed it plans to boost the profile of its Liz Jordan label through a major marketing campaign and added that its exclusive new store concepts for the brand would begin with three stores.

"We have a potential to grow to 200 stores in the present format and we have been growing at 15-20 stores annually quite comfortably and we are doing it debt free," said investor relations manager Davic Mr Kindl.

He added the company has a strong geographical base with outlets in all states and territories which allows it flexibility in stocking and merchandise range.