Nordstrom has named long-time company executive Geevy Thomas as chief innovation officer, a new role created by the US fashion retailer.

Thomas, who most recently served as the company's president of Nordstrom Rack, will lead a team responsible for helping the company ideate how its full-line stores of the future will better serve customers through further integration of digital and mobile.

"Our new chief innovation officer and his team will lead the most forward-looking customer-centric effort that Nordstrom has taken on to date," says Erik Nordstrom, co-president of Nordstrom. "Our business was founded and built over the years through our full-line stores, and today they still represent the largest portion of our sales volume. However, the way customers are choosing to shop in a more digitally-connected world continues to change, and we know we need to find ways for our stores to evolve with them. This is a challenge, but we also see a tremendous opportunity to leverage our stores in ways that will allow us to serve customers into the future better than anyone else."

Over the past few years, Nordstrom has worked to deliver a more seamless, personalised and relevant shopping experience for customers. Now Nordstrom says the company is looking to "answer big questions".

"To get there, we're giving our Nordstrom Innovation team the ability to move quickly and boldly to find solutions for the stores of tomorrow right out of the gate today," he adds. "Creating a fully separate team will help remove restrictions or boundaries around what's possible for the Innovation team to test and try."

Meanwhile Karen McKibbin will assume the role of president, Nordstrom Rack. McKibbin, who has been with Nordstrom for 30 years, most recently served as the company's first president of Nordstrom Canada.

In addition, Michelle Haggard will take on the role of vice president, regional manager for Canada. 

Kumar Srinivasan, Nordstrom's chief technology officer, is understood to have stepped down earlier this week, after serving in the role for less than ten months. According to reports, Srinivasan left the company on Friday (6 January), to return to India later this month.

Nordstrom tech chief Srinivasan steps down?

Nordstrom booked mixed results in its third-quarter as it moved back into positive sales territory following declines earlier this year, but swung to a net loss on a $197m goodwill impairment.

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