The North Face has partnered with sustainable solutions firm Indigo Ag to develop what is claimed to be a first-of-its-kind collection made with cotton sourced and traced from farmers deploying regenerative farming practices proven to draw down carbon from the atmosphere and restore soil health.

The move is part of The North Face's ongoing, long-term commitment to measurable and meaningful progress toward supply chain sustainability and climate goals. Indigo Ag develops nature-based solutions and digital technologies that improve grower profitability, environmental sustainability, and consumer health.

The partnership, designed to drive the transition to farming practices that draw down carbon from the atmosphere and restore soil health, will culminate in a collection that will hit shelves in autumn 2022.

The process happens by rewarding growers who implement regenerative practices through a premium on the sale of their cotton and through third-party verified agricultural carbon credits.

The North Face says the launch of regenerative products will help the company transition from recycled products that do less harm, to replenishing or having a positive impact on nature and our resources.

Additionally, the partnership allows The North Face to support American farmers in their efforts to implement beneficial farming practices, as well as send a demand signal to other farmers and growers that regenerative land management is critical to restoring the health of our soils.