A favourable response to its department store trials during the second quarter of 2002 means sunglasses to apparel brand Oakley Inc will expand the concept later this year. 

Oakley initially introduced five Macy's West concept shops and seven Parisian locations but now plans to increase the number of Parisian locations to 16 by the fourth quarter of 2002.

In addition, due to the favourable response to the initial rollout in Macy's West, the company will move in to approximately 20 more locations owned by Federated Department Stores in time for the holiday selling season this year.

Chief operating officer Link Newcomb said: "As our apparel line grows, we want to increase its availability in the top malls across the country. Department store concept shops are one great way to accomplish this goal while showcasing our brand in its entirety."