Ocean Pacific, the California-based youth wear company, has named Andrew Lelchuk as vice president of business development and e-commerce and Lucille Pagano vice president of brand management.

Lelchuk, who was most recently director of global business development and e-commerce at the Coca-Cola Company, will be responsible for recruiting new licenses and expanding the brand into new categories. He will also oversee the development of opmag.com, the company's online catalogue.

Pagano will oversee the company's creative services and marketing. Most recently, she was the director of children's apparel at Disney Consumer Products Licensing.

About Ocean Pacific
Ocean Pacific, founded in 1972, has evolved from an exclusively surfwear product range to a more general active youth lifestyle brand.