Budget men's-clothing chain The Officers Club has been ordered by The Office of Fair Trading to end its practice of false 'sales' in its stores.

The chain was selling clothes with permanently discounts and advertised '70 per cent off all prices'.

According to the High Court ruling, the adverts were not legitimate according to the Control of Misleading Advertisements Regulations 1988.

Retailers who engage in the same sort of selling as 180-store The Officers Club are now likely to be clamped down on.

Many businesses use the tactic of setting unrealistically high prices as a benchmark and then knocking them down for 'promotions'.

The Officers Club, which originally refused to stop the practice, has now backed down following yesterday's ruling.