Oilily, the upmarket Dutch clothing brand for women and children, is said to have hired Rothschild to sell the company.

The deal could net up to EUR50m (US$66 million) according to a report in The Financial Times.

Oilily has 70 shops in Europe the US and Asia, and also sells its merchandise in retail stores that offer several brands of clothing.

The company is owned by founder Willem Olsthoorn and two private equity firms, ABN Amro Capital and H2.