Netherlands-based surf, snow and lifestyle fashion brand O'Neill Europe is to use the Lawson Fashion solution to help streamline its business operations and support its growth in Europe.

"One of our objectives is to reduce the complexity of our current infrastructure, work toward a common, global and standardised platform which will help improve the collaboration with our subsidiaries and our distribution and retail channels," said Arjan Kaaks, COO/CFO and project executive for O'Neill Europe.

"Operating with an integrated and scalable ERP platform that is based on the latest technology will also help simplify our business processes and bring consistency and integrity to our company data."

The implementation will include the Lawson M3 system incorporating Lawson Fashion, and Lawson Smart Office, and will initially support around 140 users.

The solution will run on an IBM System i platform and will first be implemented in The Netherlands, followed by a further roll-out to O'Neill subsidiaries in Belgium, Germany, The Netherlands and France.

Lawson Fashion is designed to help improve customer service, shorten time-to-market and provide greater transparency and accuracy of key data.