The monthly IMRG Capgemini e-Retail Sales Index showed that online clothing, footwear and accessories sector sales in the UK rose 10% compared to last year.

This was down from an average year-on-year growth for of 20% so far this year.

IMRG said fashion shoppers were lured away from the internet as September saw many retailers launch their promotional activity earlier this year. The high street reported an upturn in sales for the month.

Total online spending in the UK rose by 7.6% in September compared to last year.

UK consumers spent a total of GBP3.9bn online in September - up 1.9% compared to August this year.

However, this was lower than the average month-on-month increase for September, as shoppers exercised more caution ahead of Christmas and as the recession continues to influence consumer spending, researchers found.