Online luxury children’s-wear retailer AlexandAlexa has been boosted by a GBP1.5m (US$2.3m) investment from private equity firm MMC Ventures (MMC) to help drive its international expansion.

The family-owned firm sells over 75 luxury and premium brands for children aged 0-12 years, including Ralph Lauren, Burberry, Little Marc Jacobs and Junior Gaultier. It is forecast to turnover GBP40m by 2014 through overseas growth.

MMC is taking a significant minority stake in the business.

Belinda Earl, chief executive of Jaeger and Aquascutum, sits on the AlexandAlexa Board as non-executive chairman. “We expect the business to more than double in size in the next 12 months,” she says.

According to recent data from market research firm Mintel, the global children’s-wear market is worth GBP100bn – with the UK accounting for just 5% of this.

The online children’s wear market continues to grow at a rapid rate, as 12% of all UK children's fashion is bought online, up from 2% three years ago (2007). In comparison, 18% of women's fashion is bought online, up from 12% three years ago.