The Canada-based developers of two leading online apparel shopping technologies, today announced the results of a study conducted by a long standing partner and leading direct merchant of traditionally styled clothing.

The results of the My Virtual Model Inc survey show that its technology boosted online sales at Lands' End by 26 per cent over a six month period between November of last year and April 2001.

It also revealed that the value of an average order by customers using the My Virtual Model Dressing Room was 13 per cent higher than the value of an average order made through the Lands' End website overall.

The technology - My Virtual Model Dressing Room and My Virtual Model Fit - enables consumers to "see" and "try-on" clothes online before deciding whether to make the purchase.

"Lands' End is a billion dollar company and an undisputed leader in its sector," said Louise Guay, president and chief executive officer of My Virtual Model Inc.

"Our success with Lands' End clearly demonstrates that we have set the standard for online apparel shopping."

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