NearSea Naturals, an online supplier of organic and sustainable fabrics, has set up a new vertically integrated operation in North Carolina which it hopes will provide a boost for the region's textile business.

The company has moved its production and fulfilment operations from Santa Fe, New Mexico to Asheville, North Carolina, which is a centre for American textile manufacturing.

"Everything takes place within 100 miles of our facility - spinning, weaving, finishing, and more," explains textile industry veteran Daniel Sanders, who has joined with the firm. "Our local design and vertical manufacturing of US organic fabrics, coupled with direct-to-consumer sales, is unique to the industry."

In business since 2002, NearSea Naturals will maintain its corporate offices in northern New Mexico.

"At a time when many textile jobs and businesses are going overseas, our customers of organic and sustainable fabrics are demanding domestic," says NearSea Naturals president Tara Bloyd.

"They understand the importance of supporting the US textile industry and want to keep their business supply chains local."

Sanders, whose business Spiritex Inc manufactures sustainable fabrics and finished goods, has a long history of working with Southern mills and manufacturing. In 1990 he founded Ecosport Inc, the first mass producer of organic fabrics and clothing in the US.