Original Penguin, an apparel brand belonging to Perry Ellis International, is expanding its retail venture with a nationwide rollout.

The company will open a second store in Miami Beach in December 2005, and will then open up a third in Newport Beach, California, in February,

President and brand manager Chris Kolbe said: "The stores are the strongest marketing vehicle.

"They educate the end consumer and can act as the ultimate showcase for the Original Penguin lifestyle."
 
Perry Ellis president and chief operating officer Oscar Feldenkreis added: "This expanded retail presence will offer us highly profitable vertical retail opportunities, greater control over the brand's destiny, and additional opportunities for growth outside the current environment of industry consolidation."

The brand will vary in-store displays, colour schemes, furniture and vintage extras from location to location, while maintaining the 'home' design originally featured in the New York flagship store.

Perry Ellis International Inc is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances under a range of brands.