Oroton International, the upmarket accessory company, has acquired fashion designer Peter Morrissey's retail and wholesale fashion business.The agreement is subject to a number of conditions, including an employment contract with Mr Morrissey, and is subject to the parties executing formal documentation on terms acceptable to Oroton, which is also the Australian licensee of Polo Ralph Lauren."I am thrilled because Oroton is a fantastic Australian company and it was important to me that a company came on board who understood the brand," said Morrissey.Mr Morrissey said he would retain creative control over the look of his label: "It will stay exactly the same, but I am looking forward to making it more accessible."Oroton, founded in 1938 and listed on the Australian Stock Exchange in 1987, is implementing several brand extension strategies which include the introduction of fashion accessories to compliment the existing range of leather goods. The company became the Australian licensee of Polo Ralph Lauren in 1997. The company operates 29 Oroton boutiques across Australia, New Zealand and the United States. Oroton has been available in the United States for several years through selected department stores, but is expanding in the US with several standalone Oroton outlets. This year, Oroton has opened stores in Los Angeles and South Carolina.
AUSTRALIA: Oroton Branches Out Into Fashion With Morrissey
Get full access to all content, just $1 for 30 days


just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 21 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Most Popular
Insights
- North Face sees regenerative cotton opportunity
- Field to Shelf – A stuck boat & other calamities
- Primark hails record sales as stores repoen
- Why sustainability must drive fashion's reset
- Boohoo deserves applause for model factory concept
News
- Fashion Revolution urges shift in relationships
- J.Crew outlines new sustainability initiative
- US drops Vietnam from currency manipulators list
- Uzbekistan joins EU’s GSP+ duty-free arrangement
- Lululemon enters re-commerce market with Like New
Market research
- Apparel Market in United States of America (USA) to 2024 with COVID-19 Impact Analysis
- Global Sportswear Market to 2025 with COVID-19 Impact Analysis
- China In-depth PESTLE Insights
- Levi Strauss & Co (LEVI) - Financial and Strategic SWOT Analysis Review
- Global apparel trade and trade policy: the world's leading clothing exporters and key markets, December 2020
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
