High-end sports apparel and equipment retailer The Orvis Company has chosen to deploy Manhattan Associates' Integrated Planning Solutions package to support its supply chain.

The company hopes Manhattan's advanced planning and replenishment solutions will help optimise its inventory investments and sustain its commitment to customer service, advancing its vision to become the "most respected lifestyle brand in America".

"We know that, to achieve this vision, Orvis must deliver a very high-quality customer experience - with products arriving where and when our customers choose to engage us," said Mark Holmes, vice president of information services at Orvis.

"Receiving a new fly rod the day after fishing season opens isn't good enough. We must deliver operational excellence to sustain our high standards, even as our business model becomes more complex."