Children's wear firm OshKosh B'Gosh Inc is to sell its OshKosh B'Gosh, Genuine Girl and Genuine Blues brands along with licensed products to Mervyn's department stores, a division of Target Corporation.
OshKosh B'Gosh expects to begin shipping its spring merchandise assortment to all 267 Mervyn's locations in the fourth quarter of 2002.

The Company currently believes its sales to Mervyn's in the fourth quarter will be approximately $2-3 million. For the full year 2003, sales could reach $15-20 million.

Douglas W Hyde, chairman, president and chief executive officer commented: "Our entrance into one of the largest chains on the West Coast will allow us to increase our overall sales, while expanding our market reach significantly.

"Perhaps most importantly, Mervyn's already serves as a destination for children's apparel, making this relationship an excellent fit for the OshKosh family of brands.

"As part of our ongoing strategy, we will continue to grow our business by following our core consumer and placing our merchandise where she shops."