The Organic Trade Association's Fiber Council is starting to promote its recently adopted 'Best Labeling Practices for Textiles' and its new 'Organic Fraud Prevention Solutions' programme to the global textile sector.

The body, which is made up of companies in the organic fibre supply chain, including farmers, manufacturers, certifiers, researchers, retailers, and wool and cotton clothing companies, says organic businesses may now voluntarily enrol in the Organic Fraud Prevention Solutions quality assurance programme to help minimise or eliminate organic fraud. The platform was launched in March this year.

Organic fibre continues to be the largest and fastest-growing sector in the US organic non-food industry, and according to the OTA's 2019 Organic Industry Survey, organic fibre product sales increased 15% over 2017 to $1.8bn in 2018 – mostly in organic cotton. Protecting against fraud in the organic supply chain is a critical priority.

"Consumers need assurance in the organic label, and certified organic brands need confidence in fair market conditions," says Gwendolyn Wyard, vice president of regulatory and technical affairs. "The formal release of the Best Labeling Practices for Organic Textiles coupled with the launch of our comprehensive organic fraud prevention programme will promote and optimise compliant and truthful labelling, and encourage leadership by companies committed to consumer trust and supply chain integrity. Ultimately, our efforts will lead the charge in stamping out misleading and fraudulent organic claims in the marketplace."