US outdoor outfitter and apparel manufacturer Filson has named former Woolrich International boss Paolo Corinaldesi as CEO, effective immediately.

Corinaldesi joins Filson as part of his role with WP Lavori, the international apparel brand licensee, distributor and retail group, which invested in Filson last year. Most recently, Corinaldesi served as a global strategist with WP Lavori, working with brands such as Blundstone, Baracuta, and Barbour, among others.

Prior to that, Corinaldesi was CEO of Woolrich International, where he managed the merger of the brand's US and European business, led the exploration of international partnerships, and oversaw the development of the brand's retail sales network.

Established in 1897, Filson manufactures durable outdoor clothing from its signature materials, such as heavyweight Tin Cloth, Mackinaw Wool and Rugged Twill. In 2021, the brand expects to continue to accelerate its growth by focusing on international expansion and new product offerings, including the recently introduced, sewn in the US denim collection.

Detroit-based Bedrock Manufacturing Company is the parent company of Filson. Founder Tom Kartsotis will continue to oversee Filson and work alongside Corinaldesi and Carleton to build the business. Corinaldesi's focus will be on operations, finance, and sales while Carleton will manage brand marketing, product, and merchandising.

In 2020, WP Lavori made a multimillion-dollar investment, acquiring 10% of the company, to partner with Bedrock and support Filson's future growth opportunities.