Teens' and young adults' retailer Pacific Sunwear of California Inc has named Wendy Burden as chief operating officer.

Burden previously served at the Victoria's Secret stores unit of Limited Brands as vice president of business strategy operations and has more than 24 years of experience.

Burden will be responsible for store operations, real estate and store construction, information systems, and the company's distribution centre.

Pacific Sunwear sells everyday casual apparel, accessories and footwear. The company reported a 21 per cent jump in second-quarter net income in August.