Pacific Sunwear of California

Pacific Sunwear of California

Casual apparel and footwear retailer Pacific Sunwear of California Inc has named Christine Lee as senior vice president and general merchandise manager of juniors' merchandising and design.

In her new role, she will lead all aspects of buying, design and merchandising for the juniors' apparel and accessories offered in the company's nearly 900 PacSun stores and through

"Christine's expertise in fusing customer insight, fashion trends and brands will enable us to create excitement in our stores and a stronger connection to our female customers," said Gary Schoenfeld, president and chief executive officer.

He added: "Christine will be instrumental as we re-establish PacSun as a favourite destination for fashion, brands and California-inspired product."

Prior to Pacific Sunwear, Ms Lee spent nearly 20 years with specialty retail company Urban Outfitters, most recently as general merchandise manager of women's apparel and accessories, as well as Urban Renewal and Design.

In this role she drove merchandise trends, new concepts and key item decisions for a $300m business.