Casual apparel and footwear retailer Pacific Sunwear of California Inc is using Atomz Commerce solution to handle this year's online back-to-school shopping season.

"Approximately 20 percent of our annual sales happen during the back-to-school season making it one of the busiest and most important periods of the year," said Tom Kennedy, Pacific Sunwear division president.

"With over 30 per cent of our customers using search as their preferred navigation method, we have found that quick and accurate results are an integral part of our success as an online channel."

Atomz Commerce solution helps customers to sort and refine searches as they shop. It leads visitors to the products they want, optimising their online shopping experience - and should result in an increase in conversions.