Casualwear retailer Pacific Sunwear of California Inc on Tuesday announced it has hired Lou Ann Bett as division president of d.e.m.o.

Bett, who takes up the post on 1 May, will be responsible for all merchandising, design, marketing, and planning functions of the d.e.m.o. division.

She will report to Tim Harmon, the company's president and chief merchandising officer.

Bett comes to d.e.m.o. with 21 years of retail and apparel experience. From April 2001 to February of 2005, Bett worked for the Limited Corp serving as VP/general merchandising manager of Express Women's and most recently as VP/general merchandise manager of Express Men's.

Prior to that she worked from 1987 to 2001 in roles of increased responsibility for the Express division with positions as a buyer, senior buyer, and VP/merchandise manager.