APTMA has been a member of BCI since 2005

APTMA has been a member of BCI since 2005

The Better Cotton Initiative (BCI) and the All Pakistan Textile Mills Association (APTMA) have joined forces to mainstream sustainability in cotton production in Pakistan.

The Memorandum of Understanding pledges to champion BCI with the objective of making Better Cotton a mainstream commodity, country-wide.

APTMA is Pakistan's largest textile trade association, representing 396 manufacturers across the country, and has been a member of BCI since the organisation was founded in 2005.

The two organisations believe that, with the signing of this agreement, BCI's mission of making Better Cotton a global, mainstream commodity takes a significant step forward.

APTMA chairman Punjab Seth Muhammad Akbar, said the growth BCI has achieved in Pakistan this year is "a clear indication that the supply and demand of Better Cotton is rapidly on the rise". He also believes partnering with BCI will help boost textile exports across the textile value chain from "farm to fashion to foreign trade".

Pakistan is the world's fourth largest cotton producer and holds the third largest spinning capacity in Asia, after China and India. Thousands of ginning and spinning units in Pakistan produce cotton textile products to supply the global market.

In 2013, BCI licensed 46,500 farmers to produce Better Cotton in Pakistan. The farmers achieved an average of 42% higher profit than farmers using conventional techniques, and 14% less water, BCI said.