Pantone Inc, developer of Pantone Color Systems, has formed a new division called Pantone Custom Color Services to help companies communicate brand identity and corporate colours across multiple media.

The new division will focus on a range of industries, including fashion, home and contract design - and will be directed by Pantone vice president Michael Garin.

The custom colour service will enable businesses to take advantage of Pantone's state-of-the-art printing equipment and colour matching expertise with colour cards for catalogues and brochures. Colour cards can also be reproduced using various printing processes - a useful tool for suppliers of products such as embroidery thread that require colour cards demonstrating their range.

Pantone says its Custom Color Services can also provide products to specify corporate identity, product colour and packaging standards. After creating custom colours and colour combinations for a client, Pantone generates an exclusive ink formula for the client that it sends to its 1,000+ ink licensees around the world. These standards can be applied to packaging, labels, hang tags; advertising campaigns; point-of-purchase displays, merchandising materials; and uniforms.

Richard Herbert, Pantone Inc president, says: "For many companies, colour is synonymous with their name. Keeping that colour consistent in products, packaging and communications in every media is imperative to maintaining the brand's identity, visually reinforcing who they are and what they do."