The Card-App pairing makes Pantone colour identification a "streamlined, accurate, and affordable" option

The Card-App pairing makes Pantone colour identification a "streamlined, accurate, and affordable" option

Pantone has launched a digital platform for designers that streamlines their colour decision-making and communication.

Pantone Connect provides access to all Pantone colour through a single-user account across mobile, web, and the Adobe Creative Cloud applications and includes the Pantone Color Match Card – a credit card-sized target that calibrates a phone's camera to capture colour from real life, match to Pantone colours, and then save the colour into the designer's palette workflow.

"While designers have previously taken photos with their phone to capture Pantone Colors from images, the results were more inspirational versus accurate due to factors like poor lighting and camera performance" says Nick Bazarian, senior product manager for Pantone Digital Solutions. "With the Color Match Card and Pantone Connect app, a designer's phone has now become a legitimate colour capture device to match the physical world more accurately to Pantone Colors, as well as a workflow productivity tool to shorten the colour communication process, at a nominal cost."

With the ongoing digital evolution of design workflows, there has increasingly been a need to close the gap between the physical and digital for designers. The Covid-19 pandemic has accelerated these challenges by rapidly replacing the collaborative, light-filled and resourceful design studio with virtual chats at living room tables, making design ideation and communication much more challenging. Communicating colour intent as part of design is a familiar pain point under normal circumstances but becomes far more of a challenge in these remote settings. 

As a result, Pantone has expanded its Connect suite of products to help designers adapt to what a changed workflow looks like post-Covid. The new suite includes the Pantone Color Match Card and Pantone Connect Mobile App (for iOS and Android). Merging physical colour with a digital workflow, the Card-App pairing makes Pantone colour identification and communication from physical inspiration to final design a "streamlined, accurate, and affordable" option for large dispersed design teams and freelancers alike, says Pantone.

"Our company has worked closely alongside creatives in the graphic, fashion, and product design industries to understand how colour can become an enabler of performance rather than a hindrance," adds Adrián Fernández, vice president and general manager of Pantone. "Pantone Connect's unique combination of technology (enabled by X-Rite), features, and platform accessibility will give designers the tools they need to be confident in their colour choices and ultimately successful with their creative work."

Pantone says it plans to continue expanding the platform rapidly through 2020 and 2021, with further integration into the Adobe Creative Cloud ecosystem and other design tool platforms, as well connection to colour reader devices from X-Rite, Pantone, and third party Pantone licensee partners.