Online underwear retailer has announced that it is to expand into the world of women's underwear with the launch of its new website.

The Pants4her website will provide woman with the choice of a wide range of underwear and swimwear from top designers such as Aubade, Sloggi, Verde Veronica, Triumph, Bruno Banani, Victoria Bonney and Moschino without leaving the house.

The website was set up by ex-lingerie model, Caroline Bullen, and ex-Airline stewardess turned lingerie retailer, Justine Walker, who said: "We wanted to make the market's best underwear ranges available to everyone, men and women, who have access to a PC. The success we have had from the men's site, has led us to believe that women would also benefit from an online service which provides them with a comprehensive choice, easy access and a speedy response".

The site claims to have a wide range of designer labels, not readily available in the high street, competitive pricing and a stock system that will enable dispatch within 48 hours.

The site will go live at the end of April; with launch photography from top lingerie model Amanda Robbins. The site will eventually offer a range of accessories and sleepwear.