Rockport has named former Easy Spirit president Rick Paterno as executive vice president of sales for its men's and women's collections, and general manager of the women's collection. Paterno, who joins the Rockport team from May 21st, will be based in New York and will report directly to president and CEO Terry Pillow. The Rockport Company Inc is a wholly owned subsidiary of Reebok International Ltd and designs, distributes and markets comfort footwear, apparel and accessories for men and women.