Casual apparel and footwear firm Pacific Sunwear of California Inc has hired Paula Lentini as senior vice president of retail to lead its 894 PacSun stores, including store operations, real estate, construction and loss prevention.

“With more than 20 years of apparel retail experience, she has a unique blend of customer engagement, merchandising, and organisational development strengths that will be a great addition to our team at PacSun,” said president and CEO Gary Schoenfeld.

Ms Lentini was most recently vice president, retail sales and operations for T-Mobile USA, and prior to this was a zone vice president for Gap Inc and Victoria's Secret Stores.