Footwear retailer Payless has implemented a new Product Lifecycle Management (PLM) solution amid its relaunch into the US market.

Newly headquartered in Miami, Florida, Payless recently dropped 'Shoesource' from its brand name, launched a new e-commerce platform, and outlined plans for new brick-and-mortar retail concept stores. In addition to its budding e-commerce business, Payless spans 30 countries with over 700 stores in Latin America, Africa, the Middle East, Asia, and the Caribbean.

Under new management and executive leadership, Payless has a heightened focus on innovation and commitment to providing value now across a range of apparel, accessories, and footwear, making it a brand priority to invest in a PLM solution.

It has, as such, implemented Centric Software's PLM system. 

"Everything we do begins and ends with our customer in mind," said Matt Lafone, COO at Payless Worldwide. "To provide the consumer with the stylish, trend-forward products at the value they need, now more than ever, we as a brand have a responsibility to continue to innovate, and strengthen our sourcing and supply chain logistics capabilities as much as possible. With our relaunch into the US market, we had the opportunity to analyse our business and concentrate on ways to improve operational efficiency. Investing in Centric PLM is one of them."

Centric PLM will allow Payless product developers, designers, and managers to consolidate communication and have more time to deliver great products – one source of the truth for working with factories and vendors.

The company said PLM also enables it to cut expenses, assist designers with technical packages, stay on track with its calendar, and communicate more transparently.