The campaign is moving the focus to worker voices and demands in the future of fashion

The campaign is moving the focus to worker voices and demands in the future of fashion

After helping to secure US$22bn from retailers for cancelled clothing orders, workers' rights organisation Remake is taking its #PayUp campaign to the next level by launching a long-term vision for change.

Remake says it fought for – and won – US$22bn owned by big clothing brands to garment workers for cancelled clothing orders since March due to the Covid-19 pandemic. Now PayUp Fashion aims to take that success to the next level, it says, by laying out concrete and actionable labour rights goals.

PayUpFashion.com launched this week to encourage members of the public to sign a petition on the website and share their support on social media. Remake will also begin to pressure 40 major brands to keep workers safe and be more transparent.

"With PayUp Fashion, the #PayUp movement is putting forth a worker-centric vision for the future of fashion," says journalist Elizabeth Cline, PayUp Fashion co-author. "Real systemic change is only possible when workers and citizens get together, which is why we will no longer allow brands and retailers to control the conversation or shape the agenda for labour rights."

In the coming weeks and months, PayUp Fashion will track the progress of brands like Nike, Walmart, Urban Outfitters and Levi's towards being "truly ethical and sustainable." In addition to tracking brand actions, the coalition says it will release mini campaigns via social media to "leverage citizen power, keeping garment worker voices in the conversation."

"Many brands are most focused on profit and how to cut costs and therefore prioritise consumers and their products over women workers and how they are disproportionately affected by the injustices in their supply chain," says co-author Nazma Akter, founder of AWAJ Foundation, the Bangladeshi labour rights NGO. "While they provide charity efforts, they shirk their responsibilities to ensure basic rights for workers. Alongside the dire need for living wages, we want justice, freedom of association, an end to gender based violence and equal pay for equal work."