Leading discount clothing chain The Peacock Group Plc is installing several JDA Portfolio applications to improve profitability and efficiency at its 360 stores throughout the UK.

The Cardiff-based firm  has licensed JDA Software's open, client/server portfolio merchandise management system, Win/DSS in-store system and customer loyalty by affinity software to support the rapid growth of a more contemporary store format.

"While Peacocks Stores has traditionally offered a wide range of clothing, footwear and household textiles, JDA Portfolio will provide a highly configurable architecture and robust functionality so we can further develop our exciting new concept whilst maximising the benefits of our proven brand with our loyal customers," said Neil Burns, Peacocks Group IT director.

Arizona-based JDA has more than 4,600 retail, wholesale and manufacturing clients in 60 countries around the world.