The joint administrators in UK value clothing retailer Peacocks today (19 January) said 249 head office staff are to lose their jobs. 

KPMG said that some 266 staff will remain at the head office and work with the administrators while a buyer is sought.

"It is with regret we have made 249 redundancies at Peacocks' head office in Cardiff, which follow a commercial review of the staffing levels of the business," said joint administrator and KPMG restrucuturing partner Chris Laverty. "No stores have been closed and will continue to operate as normal whilst we actively search for a buyer for the business."

Peacocks, which operates 611 stores, went into administration yesterday afternoon.

The Bonmarche business, which is also owned by The Peacock Group, has not gone into administration and continues to trade. It also filed a notice to appoint administrators on Monday, a move that gives it 10 working days before the appointment. A buyer is being sought for the business - with Sun Capital Partners reportedly the front-runner.

The chain is saddled with debts of about GBP240m (US$370m). It had been in restructuring talks for some time, but suffered a significant blow when principle banker RBS reportedly walked away from the discussions.