Discount retailer Peacocks could be up for sale again after newspaper reports suggested that the company’s owners had received two acquisition bids for the business.

According to The Sunday Times, two private equity groups have bid about GBP500m (US$780m) for Peacocks, well below its expected price-tag of about GBP600m.

The company was also widely reported to be for sale about six months ago, but its leading shareholders pulled the plug on any possible deal after failing secure an adequate price for the business.

Peacocks could not be reached for comment on the latest reports.