Los Angeles-based casual apparel designer People's Liberation Inc has signed Subranded/The Clear Agency to distribute its People's Liberation and William Rast brands in UK and Ireland through December 2010.

"Following up on our recent William Rast distributor arrangements in Europe, we believe we have found in Subranded the right distributor to maximise the success of our men's and women's brands in the UK and Ireland," said CEO Colin Dyne.

Based in London, Subranded recently formed The Clear Agency to service the premium fashion niche.