Apparel maker Perry Ellis International Inc said today it has hired George Pita as vice president of strategic planning and administration. The position will be part of the company's office of the president and is effective immediately.

In his new position, Pita will be responsible for all the company's strategic planning. He will also oversee several of the company's business units, including ASI/corporate sales, golf sales, specialty store sales, and the retail division. He will also oversee the company's sales planning division and will report directly to company president Oscar Feldenkreis.

Prior to joining Perry Ellis International, Pita held several senior management positions at Miami-based Sunglass Hut over a thirteen-year period, including chief financial officer and senior vice president of finance.