Animal rights group PETA is urging retailers and consumers to boycott products made from angora rabbit fur after an investigation exposed "shocking" conditions in the industry.

Its campaign includes the release of video footage taken in China, the source of 90% of the world's angora fur, that shows rabbits screaming as their fur is ripped out. The process is repeated every two to three months, it says.

The pressure group also says cutting or shearing the fur also leads to suffering, adding: "In China, there are no penalties for animal abuse on rabbit farms and no standards that regulate the treatment of animals."

Timed to coincide with the busiest shopping time of the year, PETA's campaign urges shoppers to "read the label on that sweater or scarf. If it says 'angora'...leave the item on the rack."