German sportswear brand Puma has promoted Bob Philion to president of Puma North America, following the retirement of Jay Piccola.

Philion, who joined the company in 2005, comes to the role from Cobra Puma Golf where he led the acquisition of Cobra in 2010 and served as president and CEO for the past seven years. Philion will continue leading the global Cobra Puma Golf business in addition to his new role.

"With Bob we have found a leader within the Puma family who understands not just the North American market but also Puma globally," said Bjoern Gulden, Puma CEO. "I am convinced that Bob is the right person to continue the current momentum for the brand."

Philion has more than 20 years of experience in various sales, merchandising and general management functions, in both the US and Europe. 

He replaces Piccola who is retiring after a tenure of almost 20 years of continuous service to Puma. Piccola will remain within the company as a non-executive director of the board for Puma North America. 

Meanwhile, price adjustments, sourcing improvements and growth in all regions resulted in higher full-year sales and earnings for Puma earlier this month.

Sourcing improvements boost Puma FY