Shoe design firm Phoenix Footwear Group Inc has named Tom Konecki as vice-president and brand manager of the company's HS Trask and Ducks Unlimited brands.

Konecki, a 25-year veteran of the footwear industry, has previously held posts including executive vice-president of Born and executive vice-president of Casual Male Corp.

Phoenix CEO Greg Tunney said Konecki was the "perfect match" for the company in its expansion of HS Trask and full launch of Ducks Unlimited.

"Tom will take over responsibility for brand positioning, sales, marketing and general management for these authentic, outdoor-oriented lifestyle brands," he said.

"We look forward to tapping his extensive experience in further penetrating our target markets and driving sales and distribution."

Phoenix Footwear also designs, develops and markets apparel under the Royal Robbins and Audubon brand names.