Maternity fashion company Mothers Work has chosen business weather solutions company Planalytics' Insight application to boost its ability to respond quickly to customer demand.

Planalytics is providing advance forecasts to support planning for customer-demand timing and is supplying a high-level overview each week, which allows Mothers Work to analyse how short-term changes through the upcoming week may influence their shoppers.

This means the company can better plan distribution and inventories in line with consumer patterns.

Mothers Work's operates 1,591 retail locations.