, the most complete online resource for outdoor gear, apparel and advice, announced the promotion of Geoff O'Keefe to the post of Vice President of Merchandising and the addition of former Content Director and outdoor industry veteran, Michael Hodgson as a contributing content editor and gear expert.

" has continued to build on and deliver the most authentic online experience for outdoor enthusiasts to date," said David Secunda, founder and CEO of "Geoff's proven track record in successfully building our merchandising initiatives, together with his extensive background in outdoor retail makes him the ideal fit for the Vice President post. Michael's experience and reputation in the industry as an award-winning writer, author and most recently as the online content director for's outdoor channel brings the expert-driven insight and content our customers have come to truly rely on," he added.

Geoff O'Keefe joined in 1999 as director of merchandising, bringing to the company extensive management and merchandising experience from previous senior-level positions at leading outdoor retailer Patagonia. As the new Vice President of Merchandising, O'Keefe will build on the success of the merchandising department and champion the growth of the company's overall product offerings to customers and partners in the outdoor retail space.

Award-winning writer and gear editor, Michael Hodgson joined as contributing content editor, bringing with him 15 years of outdoor industry experience. He is the author of 18 outdoor-related books and has written for industry publications, including Outside Magazine, Outdoor Retailer and Men's Health. As the content director for, Michael Hodgson was responsible for driving online content and gear reviews. At PlanetOutdoors, Hodgson will focus his energies on broadening the resource of expert gear-related information that supports the site's broad product offering. is the leading outdoor site on the web committed to bringing the widest selection of top quality outdoor gear and apparel, expert advice and award-winning customer service to outdoor enthusiasts. Other sites powered by include:, a site dedicated to active women in the outdoors;, a professional purchase management program available to more than 150,000 guides, outfitters and educators in the US; and co-branded shops with strategic partners such as and Established by veterans of the outdoor industry in early 1999, the Boulder, Colo.-based Company empowers active people to quickly and easily gear up and get outdoors. For more information, please contact at 303/444-6530x333 or visit