, the most complete online resource for outdoor gear, apparel and advice, announced the promotion of Geoff O'Keefe to the post of Vice President of Merchandising and the addition of former Content Director and outdoor industry veteran, Michael Hodgson as a contributing content editor and gear expert. " has continued to build on and deliver the most authentic online experience for outdoor enthusiasts to date," said David Secunda, founder and CEO of "Geoff's proven track record in successfully building our merchandising initiatives, together with his extensive background in outdoor retail makes him the ideal fit for the Vice President post. Michael's experience and reputation in the industry as an award-winning writer, author and most recently as the online content director for