Leading underwear producer Playtex Apparel, a division of Sara Lee Intimates and Hosiery, on Wednesday completed the move of its headquarters from Connecticut to Winston-Salem, North Carolina.

The switch created 40 new jobs at Playtex Apparel’s new home at the headquarters of Sara Lee Intimate Apparel. It will bring a further 250 more jobs to the area later this year through the transfer of its packaging and distribution operations from Delaware.

The new HQ will be the base for 460 workers employed in marketing, human resources, sales planning, finance and executive administration. Its design and product-development employees will continue to be based in New York.