PlumRiver Technologies, the US-based provider of B2B e-commerce applications for footwear and apparel manufacturers, has acquired rival CenterStone Technologies in a move it says will create a standardised B2B e-commerce interface between manufacturers and retailers.

The deal is expected to offer manufacturers a single platform that allows them to wholesale their products online to retailers. The merger intends to create a uniform interface for manufacturers and retailers, with both technology providers joining forces behind PlumRiver's Elastic Suite platform.

PlumRiver will gain access to CenterStone's client base, breadth of market and personnel. Clients of the two already include The North Face, Patagonia, Timberland, Puma, Oakley, Reebok and Helly Hansen to name a few.

"Retailers are asking manufacturers for a more seamless, efficient and user-friendly product procurement process creating the need for a more uniform B2B e-commerce and merchandising solution," says Whit Johnson, PlumRiver principal. "Buyer-mandated standardisation, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our innovative Elastic platform."

Josh Reddin, PlumRiver Principal and Elastic founder, adds: "Elastic is truly revolutionising how manufacturers merchandise and bring their products to market in a way that has transformed the procurement process for retailers. The streamlined and standardised B2B e-commerce solution that retailers have been demanding from manufacturers is now here and it's in the Elastic platform.

Though terms of the deal were not disclosed, PlumRiver says it intends to retain "nearly all" the CenterStone personnel including its global technology team which will be merged with the PlumRIver and Elastic platform client service function.

"Joining forces with PlumRiver and their Elastic platform is a very positive development for CenterStone and our clients as together we accelerate the delivery of a new standard for B2Be-commerce," saysTom Detmer, CenterStone CEO. "Offering Elastic to our entire manufacturing client base, and providing associated retailers with their preferred product procurement solution, will result in stronger and more profitable e-commerce relationships between buyers and suppliers."