Pokarna Ltd, a Hyderabad-based company with business interests ranging from granite to fabrics, is now turning its attention to ready-made garments.

It has invested over Rs15 crore in a state-of-the-art factory equipped with machinery imported from Germany, Italy and Japan to manufacture branded men's wear. The unit is on schedule to be fully operational by the first quarter of next year and will employ 200 people. It expects to produce 500,000 shirts and trousers in its first year of operation, and a turnover of Rs30 crore.

Pokarna has a buy-back agreement with manufacturing and retail giant Raymond, and Mr Gautam Chand Jain, chairman of Pokarna Ltd, told the Financial Express that "the company expects to sell 30 per cent of the total garments manufactured to Raymond. The garments will be manufactured as per Raymond standards and needs."

For export markets he said the company would come out with a new brand. "We have been holding talks with leading garment players globally. "We don't want to be third party exporter. We would like to enter direct export marketing," Mr Jain said.