Fashion house Polo Ralph Lauren Corp on Wednesday named former J Crew chief executive officer, Ken Pilot, its new president for factory stores and retail concept development.

The New York-based company said Pilot will take up his new role immediately and be responsible for the day-to-day operations of factory outlet stores worldwide and the development of future retail concepts.

It added he will report to Bridget Ryan Berman, group president of Polo Ralph Lauren Retail, with part of his duties replacing those of James Gundell, who recently left to pursue other opportunities.

"Ken is a seasoned retail professional with a strong background in merchandising, operations and marketing," commented Ryan Berman in a statement.

"As we continue the expansion and growth of our worldwide retail business, Ken's expertise will add strategic strength to the Polo Ralph Lauren retail management team and I look forward to working with him."

Prior to working at J Crew, Pilot spent 13 years at clothing giant Gap Inc where he held a variety of merchandising leadership roles, including president of Gap International, president of Gap Global and senior vice president of Gap Outlet and New Business Development.

During his time at Gap he was also responsible for sales of the Gap brand in the United States, Europe, Japan and Canada.